The modern chief marketing officer: Creative acceleration in the age of AI

Event overview

Today’s chief marketing officer (CMO) is under intensifying pressure to drive growth and prove marketing’s direct impact on the bottom line—all while navigating an increasingly complex digital landscape. Despite AI’s transformative potential, many marketing leaders hesitate to adopt it due to common barriers like siloed data, legacy systems and disconnected teams.

But the modern CMO has a unique opportunity to lead innovation—leveraging AI to unlock deeper customer insights, enhance personalization, and orchestrate more effective and engaging campaigns. In this session, we’ll go beyond the hype to explore how generative AI is reshaping creative work and marketing execution. You’ll see real tools, demonstrations and workflows that show how AI can accelerate creativity and production, keeping in mind that human judgment remains essential.

Walk away from this webinar with clear ideas on how to start experimenting and integrating generative AI into your creative and marketing strategies, positioning yourself not just as a marketing leader, but as a catalyst for business growth through innovation.

Ready to start experimenting with how to leverage AI in your creative process to push the envelope?

Watch the recording to get inspired.

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