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Consumer goods industry outlook
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April 30, 2026
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Key takeaways
The 2025 holiday season set a new baseline as AI-driven discovery and service became core to commerce.
AI-powered merchandising and agents lifted conversion, average order value and service capacity at scale.
Going forward, fit, try-on and demand sensing move from differentiators to table stakes.
TREND: AI’s impact
The 2025 holiday season marked a permanent shift in how consumer goods brands compete. Artificial intelligence is no longer a layer on top of commerce; it is embedded in discovery, service and decision making. Learn more.